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It is up to management to decide to implement a process that starts with the [...]
What are the characteristics to take into consideration when deciding whether to apply dynamic pricing [...]
Competitor-based pricing is an approach based on competitors' pricing decisions and positioning concerning them. [...]
2020 demonstrated the importance for travel companies to be able to respond quickly to market [...]
The pricing strategy of a product or service can be related to two main factors: [...]
What are the underlying principles to price products and services? The different techniques used for [...]
The consumer’s perceived value of a product or service is the starting point of the [...]
“Positioning it’s not an option, nor a discreet operation on the company’s behalf, but a [...]
