After an anomalous year like 2020, it is complex to get reliable predictions for 2021, [...]
What are the characteristics to take into consideration when deciding whether to apply dynamic pricing [...]
How companies are trying to compete in this highly competitive scenario by adopting Artificial Intelligence [...]
What Big Data means and which evolutions we can expect in this 2021 according to [...]
Retailers can use AI to satisfy buyers' needs collecting personal data, information on in-store behaviour [...]
Let's take a look at 3 trends that, driven by the diffusion of artificial intelligence, [...]
In value-based pricing, prices are set according to consumers' willingness to pay and the value [...]
Analysing pricing choices and the margins they generate allows companies to understand and identify where [...]
In a year marked by uncertainty, innovation played a key role in ensuring continuity for [...]
Competitor-based pricing is an approach based on competitors' pricing decisions and positioning concerning them. [...]
