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It is up to management to decide to implement a process that starts with the [...]
After an anomalous year like 2020, it is complex to get reliable predictions for 2021, [...]
What are the characteristics to take into consideration when deciding whether to apply dynamic pricing [...]
What Big Data means and which evolutions we can expect in this 2021 according to [...]
In value-based pricing, prices are set according to consumers' willingness to pay and the value [...]
Analysing pricing choices and the margins they generate allows companies to understand and identify where [...]
Competitor-based pricing is an approach based on competitors' pricing decisions and positioning concerning them. [...]
The healthcare emergency has profoundly affected the market in 2020, bringing with it great uncertainty [...]
Increase the marginality has always been the main goal of every company. And the strategies [...]
For companies, demand forecasting provides an estimate of the number of goods that their customers [...]