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In value-based pricing, prices are set according to consumers' willingness to pay and the value [...]
Analysing pricing choices and the margins they generate allows companies to understand and identify where [...]
In a year marked by uncertainty, innovation played a key role in ensuring continuity for [...]
Competitor-based pricing is an approach based on competitors' pricing decisions and positioning concerning them. [...]
The healthcare emergency has profoundly affected the market in 2020, bringing with it great uncertainty [...]
Increase the marginality has always been the main goal of every company. And the strategies [...]
In recent years, the Hospitality sector has been marked by a strong push towards digitisation, [...]
2020 demonstrated the importance for travel companies to be able to respond quickly to market [...]
For companies, demand forecasting provides an estimate of the number of goods that their customers [...]
2020 has accelerated e-commerce growth, which in Italy, for example, will reach a turnover of [...]
