PART OF VEDRAI GROUP
What are the underlying principles to price products and services? The different techniques used for [...]
The consumer’s perceived value of a product or service is the starting point of the [...]
“Positioning it’s not an option, nor a discreet operation on the company’s behalf, but a [...]
A company can use a variety of pricing strategy to set the prices of its [...]
Often, companies react to difficult market times taking a top-down approach by cutting the costs. [...]
