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        machine learning
        Why do companies need demand forecasting tools?

        For companies, demand forecasting provides an estimate of the number of goods that their customers [...]

        06
        Nov
        E-Commerce: How to increase revenues by optimizing the price of shipments

        2020 has accelerated e-commerce growth, which in Italy, for example, will reach a turnover of [...]

        22
        Oct
        What is the importance of the price elasticity of demand for pricing?

        The pricing strategy of a product or service can be related to two main factors: [...]

        20
        Oct
        Energy & Utility: how to reduce customer churn?

        In response to a fragmented market and which is still critical in sustaining margins, the [...]

        13
        Oct
        Intelligenza artificiale o sistemi di regole, quali strumenti adottare?

        L‘automazione dei processi aziendali da sempre rappresenta una svolta nella vita delle imprese. Tuttora, molto [...]

        05
        Oct
        Cost-Based Pricing – Methods and field of application

        What are the underlying principles to price products and services? The different techniques used for [...]

        25
        Sep
        Behavioral economics and pricing: how to calculate the price impact on the perceived value?

        The consumer’s perceived value of a product or service is the starting point of the [...]

        08
        Sep
        The role of pricing in positioning

        “Positioning it’s not an option, nor a discreet operation on the company’s behalf, but a [...]

        25
        Aug
        How to transform sales data into useful information to improve company performance

        A company can use a variety of pricing strategy to set the prices of its [...]

        11
        Aug
        Post Covid-19 strategies: price leverage in uncertain times

        Often, companies react to difficult market times taking a top-down approach by cutting the costs. [...]

        11
        Jul
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