2020 has accelerated e-commerce growth, which in Italy, for example, will reach a turnover of 22,7 billion euros (+26%); 4,7 billion euros more than 2019. The share of e-commerce, compared with retail, has grown as well from 6% to 8% in a year. This growth is reflected in a greater consumers power and awareness during purchase.
Considering the increasingly hard challenge to build costumers loyalty, it is essential to offer products at a competitive price and services able to meet the new market needs. In this scenario, for example, the cost of the different shipping options plays a crucial role, carte abandonment rates after shipping cost are displayed confirm it.
Download our Case History and discover the strategies and results achieved using Premoneo to optimise shipping costs by a leading company in this sector.
Retail Case History ENG
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