Banking & Insurance

DATA-CENTRIC APPROACH

Analyze customers to manage strategic opportunities

In an extremely competitive and constantly evolving market, it is essential to adopt a proactive and change-prone attitude. The evolution we are experiencing requires market players to move towards a growing level of digitization, adopting tools capable of analyzing their customer base and maximizing Customer Lifetime Value with targeted offers. Putting your users needs at the center is the basic process for obtaining competitive advantages and achieving commercial objectives.

MAIN CHALLENGES

Pinpoint customers to bet on

Stimulate the right customer with targeted offers to minimize commercial effort and maximize profits.

1

IMPROVE RELATIONSHIP WITH CUSTOMERS

With the support of artificial intelligence it is possible to better know your customers, identify their characteristics and needs and adopt suited policies to retain them and increase their satisfaction.

2

MAXIMIZE UPSELLING OPPORTUNITIES

Premoneo’s clustering algorithms allow you to identify similar customer segments based on characteristics such as current profitability, propensity to buy, spending power and much more. This information allows you to create targeted offers, to define the best product for each cluster and to guide upselling and bundling policies.

3

RESPOND IN REAL-TIME TO CHANGES IN DEMAND

Thanks to the automatic updating of the DB, the competitors’ strategies are monitored and the acquisition of salient information from third-party sources allows you to adjust the offer any time and be competitive on the market.

CRUCIAL INSIGHTS FROM YOUR DATA

A.I. in support of business

Analyzing customers it is possible to identify the variables for a precise clustering of demand. Identifying homogeneous groups of customers it is possible to act proactively and increase  margins, offering to each type of customer the right product or service at the right price. Premoneo is the concrete possibility of carrying out these important activities with a single tool cloud-based and networkable with your technological environment.

What activities does the Premoneo suite support you in?

  • Price Optimization
  • Customer Lifetime Value definition
  • Churn Rate
  • Upselling & Crosselling
  • Customers segmentation

OUR CLIENTS RESULTS

Results obtained with Premoneo support

Since 2016, our sophisticated artificial intelligence algorithms have been used in different sectors, processing large amounts of data for more than 100 companies. By supporting our customers in the development of data driven commercial strategies, we have managed to achieve the set business goals.

+7%

Conversion rate

+10%

Operating margin

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